Then where I work enacted a plan where we pay any day that we park at the office, and get a bonus any day we take alternate transit. The plan is designed to be revenue neutral for the company while incentivizing people to not drive and park.
I bike every single day now. In fact, I'd probably keep biking if they stopped the plan because I'm used to it now and really like it. But it was so hard to change my commuting habit.
I feel like the drive to work is a point in the day where humans have absolute minimal executive function and willpower. By the time I'm heading out the door, I don't want to be thinking strategically or trying to make the world better or anything. I just want to get the fuck to work and use my brainpower there.