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When I hit HN I got almost $40 from 10,000 hits, but that was mostly because I accidentally had the link back to the homepage right above an ad unit.

"Accidentally"

It's funny when unintended changes and mistakes lead to better conversions. An example that comes to mind was PlentyOfFish's poorly resized images leading to higher profile clickthroughs since people wanted to see the images with correct aspect ratios.

The reason for low clicks could be due to the ad-blockers, which most of the users (hackers) would have installed.

that's a good point

I'm not sure, but I think that saying stuff like that can be interpreted as indirectly encouraging users to click on ads.

Interesting article and discussion here: http://news.ycombinator.com/item?id=2049105