Why I Write Books Even Though I’ve Lost Money on Every Book I’ve Written
jamesaltucher.com
jamesaltucher.com
I accept your criticism of my comment (in support of living in areas beyond your means), but that's unnecessarily snarky, sir.
When I first read this, it seemed to me that the agent is at fault. If every editor rejected the proposal, shouldn't he find out why?
> So I wrote an email to Hollis and explained why the book would be good for her. She agreed to meet me. She said to me, “this proposal seems like it was written by wikipedia. You need to give us a real methodology for what to do when the end of the world hits.”
So our author had to do the agent's work for him?
The rest of the time, where he wrote crappy books he knew were crappy, alienated editors, and contemplated insurance fraud plus suicide in one swell foop, all whilst capitalizing on others' credulity to sell them financial advice when his own finances have run like a yo-yo, he came off like a complete ass.
Congratulations to Altucher for writing in such an engaging, and hypnotically, brutally honest style that I felt compelled to read all the way through, despite the fact he induced me to distantly hate him through about 98% of the tale.
I appreciate the compliment, even if what you meant was insult.
One of my key takeaways was that he's since come a long way, are your feelings aimed at him 10 years ago? Doesn't read like that. I for one enjoyed it, and look forwards to the next installment landing in my inbox.
Genuinely, I don't understand how or why someone would read that post, and think to write the words you wrote. Full-circle: you came off like an ass.
> Full-circle: you came off like an ass.
Fair enough. Maybe it looks that way to you. Too bad for me.
Your "sit down and shut up" routine makes you look a bit worse than merely abrasive judgment of his self-portrayal, though -- at least in my opinion.
I just think you said something that didn't need to be said. The second piece, "how he came off in the story" is almost my exact point: I don't really see how your opinion on how he came off is valuable, unless your really going to delve into some psychological reasoning, use an anecdote or note a similar example - which you didn't. HN is for intelligent discussion i.e. value, not how you thought the guy came off.
Maybe if you'd have made a REAL comment, i.e. "hey, seems like a bumpy ride but it sure does seem like persistence prevails. [enter your comment here]" then it would have been fine.
But as it was, you just attacked him personally based on what you read in that post. Maybe its just a lesson in looking at things from other peoples perspectives, I'm sure I wasn't the only one who thought what I thought.
It's technically only insurance fraud if you commit suicide and manage to make it look like an accident (IE drive into a lake or river known for accidents and just don't try to escape) rather than actually getting killed (IE starting a fight with the nearest drug dealing gang banger after signing a DNR order).
Apparently, most insurance companies have a clause where suicide voids the insurance if done within a few years of starting the insurance, but they will simply pay out without a fuss after that point.
I suppose they reason that there aren't many people who can calculatedly wait several years to off themselves to benefit someone else. I've never heard of anyone actually doing it and insurance corporations are still in business (and quite profitable, judging from Warren Buffet's holdings), so they seem to have been right.
(And really, is it 'fraud' if you have to die for it? If someone scams me financially and has to die in the process, I'm not sure how angry I could be with them.)
In retrospect, I should have been a little clearer here. This guy is already a published author, and so presumably editors will treat proposals with a little more respect - he's not an unknown trying to break into the industry with no track record. One would expect at least one of 20 targeted editors to have been slightly interested or at least offer a quick one-sentence negative review. That they didn't should have set off alarm bells and caused the agent to dig.
To offer an analogy, imagine your salesman comes to you and mentions casually your biggest client just called and canceled his contract; and no, he didn't bother to ask why (and so, boss, how's the weather?).
* He'd gotten a big advance on his previous book but it didn't sell. (Money loser = big red flag #1)
* His reputation alone no longer sells a book idea (evidenced by the sudden need for him to write a proposal to sell a book.) (Warning flag.)
* His financial judgment is suspect. ("The Forever Portfolio" delivered to the publisher just as the market starts a giant slide.) (Warning flag.)
* His last book was, well... Here's a sentence from the first Amazon review: "That said, the book is horribly written -- the author has about 20 pages of interesting content interspersed with 200 pages of random digressions, about his love of computer games and the longest words in the English language." (At the very least, a warning flag.)
* His proposal read like it was cribbed from Wikipedia (Big red flag #2.)
* He's a real peach to work with, insisting he knows other people's jobs better than they do (after all, he claims he chose the $20 price point for the previous loser, and we know how he treats his agent). (Warning flag.)
Now look what happens when that book idea (not the proposal) finally sells -- the publisher insists on bringing in another, trusted writer as co-author.
Sorry, but I don't think there's a mystery here that the agent needs to solve.
We know from the story that the agent had previously done his job -- selling the author's books for increasing amounts of money despite declining sales. And we know from the story that after he meets with Hollis and is told the proposal reads like a crib from Wikipedia, he goes home and writes another proposal for her. And what happens? She likes the ideas but not the writing. And when the WSJ steps in, again it's for the ideas -- they want a co-author for the writing part.
Perhaps the agent should have been more direct, "Jim, the word on the street is that you're a one-hit wonder; that your ideas are great, but your writing sucks. What do you say I check around and see if I can hook you up with a co-author for the next proposal?"
Put this in HN terms, if people like your ideas but aren't willing to fund your startup, do you think it's someone else's job to find out why?
Frankly, what I found most alienating about the story was the me-me-me focus. (I mean really, going unsolicited into stores and signing books with random messages?) Too bad there was so little focus on providing value for his readers. Once I hear an author refer to a book of his as "garbage", I'm inclined to agree with him and dump him from my recommended list.
I'm at a complete loss as to why this artice is on the front page - to say that I didn't learn much from it is an understatement of some magnitude.
Started reading, realized it wasn't worth my bacon, check the comments, found yours and read the only meaningful thing I could deduce from the article.
Wow, kind of concerning how money centric some people are. He would rather kill himself to leave his family money, than try to raise his family poor? I don't have kids so I don't know. Is this a realistic thought for any of you? Would you commit suicide in lieu of being a failure, to try and leave something for your kids? Is that making the best out of a bad situation?
All that was worth it when I first got to walk into a bookstore and see my book on the bookshelves. :)
Have you worked with any competing platforms, or is Azure pretty much the platform you know? I'm just curious about your thoughts on Azure from a comparative, rather than strictly technical in-a-vacuum, perspective.
I'll be happy to help (my email address is in my profile) but remember that I'm not unbiased - I work on one of those options :)
... unless you're so caught up in image that you're willing pay money for the fake "prestige" of having a "real" publisher.
OH NOOOOOOOOO
(I write insightful comments so that I may also write cathartic ones like this. Vote however you like.)
Edit: This comment was ill-conceived in every way possible.
The Internet: You aren't interacting with people. You're interacting with a model of the average personality on sites you frequent. People end up falling into manipulation bundles. "If I do X, bucket P will do Z. If I do K, bucket M will do A, ..."
Want to try it out? "DHH sucks!" -> bucket A: "Yeah, he kinda does." bucket B: "NO! He's our HERO!" bucket C: "Well, he's good at what he does, but he panders." bucket D: "What? It's nice outside. I wasn't paying attention."
It's a meaningless story about a guy who, by his own admission, has written several books just for the attention. Then he meets, dates, and marries a girl in the space of a single paragraph, which somehow justifies the entire experience.
Now here I am, reading it on Hacker News, just wishing it would go away. We can debate internet philosophy (interacting with a System vs a Community) all day, but I'll just go ahead and concede the entire battle to you right now, because you're right, it was a bad comment made for unsound reasons. However, I am not a rational agent and will not delete it.
This is the first time in a while I have seen an article I disliked so much get up so high on the front page, so I feel obligated to explain my position to others so that they will think more carefully about what they vote up.
It seems that books are like startups- unless you hit a huge home run, you really shouldn't be doing it for the money.
Simple, he hates religion but spends a lot of time on it.
EDIT: Apparently implying a parent comment is pandering for karma is an equally rapid way to get it downvoted. Please don't downvote the parent comment because of this one- I actually found it quite witty.
I do regret adding that to the end. I really didn't mean to influence the votes. Now, of course, I can't remove it without eliminating the context for our discussion.
Edit for more meta: Apparently I am now That Guy In The Thread Whose Comments Are All Downvoted Regardless of Contribution to the Discussion. I am also That Guy Who Left A Stupid Reddit-Style Comment, That Guy Who Is Spending To Much Time in the Thread, and That Guy Who Thinks Hacker News is Going Downhill. Time for a sandwich.
I'm just incredibly interested in crowd psychology and mass control, and pointing this out as an effective tactic.
I came to my opinion by observing that he spent most of the article cataloguing his unsuccessful writing career, and then brings in a one-paragraph love story out of absolutely nowhere.
Foisting books he thought sucked onto editors while scamming them for ever-larger advances by bushwhacking them with out-of-nowhere agents is not well-calculated to induce sympathy.
Talking about how he lies to people about his career -- especially when casting the reader directly in the hypothetical role of wronged target of these lies -- is not well-calculated to induce sympathy.
Writing a book about how to claw your way to riches as a means to make money off credulous readers to forestall your own bankruptcy (and/or suicide) is not well-calculated to induce sympathy.
Acts of desperation redolent of co-dependent personal issues, such as writing strident appeals to the most vulnerable people on the insides of one's books in the hopes of essentially tricking people into buying them, is not well-calculated to induce sympathy.
He paints himself as an asshole and a fuck-up who lucked out despite his best efforts to make a lot of money (off and on) and uses that to get people to listen to him. It's certainly not the most sympathetic picture he could have painted of himself.
Also . . . whether the previous person meant "sympathetic" or "worthy of sympathy", it is entirely reasonable -- and in the context of literary criticism (formal or otherwise), quite common -- to refer to a "sympathetic character", which is exactly what Altucher is not by his own presentation other than once probably by accident, and another time at the end quite surprisingly. This is because "sympathy" is not the same thing as "empathy", though many think it is.
From the American Heritage Dictionary, third definition of "sympathetic":
> Agreeably suited to one's disposition or mood; congenial: sympathetic surroundings.
Other definitions hint at the idea as well. That idea is, simply put, that there is a sense of connection and sameness between subject and object. Even those who are not much different from Altucher in all the myriad ways he presents himself poorly are likely to feel his is an unsympathetic character, if only because they would not want to admit to themselves the same depths two which they have descended. If it were not for the engaging style with which he beats the crap out of his own image, I suspect almost nobody would read all the way through such a painful litany of character flaws as he presents.
It helps that he ended it when he did. If it went on for another half-dozen paragraphs, I might have gotten sick of it, engaging style or otherwise.
I dont think you really read the article. but maybe i did paint myself as a "fuck-up".
I don't know a single person who actually has a life insurance policy, but movies have taught us (rightly or wrongly) that people who buy life insurance policies and then talk about killing themselves to make it look like an accident, these people are trying to do so specifically because, in movie-plot-reality, and who knows, maybe in some actual contracts, suicide would not be covered.
The appropriate response here is to say "gosh I didn't think of that, you're right, people are likely to get the wrong idea since I didn't say WHY I was thinking about making it look like an accident." Simply saying "no no you're wrong, I never said anything like that" is fighting with the reality that what you think about what you say has little bearing on the most natural way that other people are going to perceive what you say.
If you never foisted a book you thought sucked onto editors, you need to do a better job of not writing about your books as though you thought they all sucked.
You gave a number for an advance, then said that if "I" (meaning you) ever told "you" (meaning the reader, presumably) it was more than that, you lied.
I did read the story, and your timeline regarding when you were broke and when you were writing books was quite confused.
I read the story. Perhaps you didn't read what I said very closely, considering I actually explicitly pointed out that I read it, and found your writing engaging, as well as appreciating what appeared to be brutal honesty about yourself.
Sorry if I misunderstood your meaning in several cases. I think there's quite a bit of ambiguity in how you phrased things. If you are not able to see where I could come to the conclusions I did, I suspect that either you are being just a smidgen willfully blind about it, or you are just being an asshole. I reserve judgment, given that I don't know you.