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Plenty of web startups buy Super Bowl ads. Go Daddy, CareerBuilder, Cars.com, Overstock.com, Monster.com, Priceline.com, and Hulu all come to mind.

Thanks. Except, I'm not sure Hulu qualifies as a web startup since it's a joint venture by NBC et al. I see CareerBuilder is owned by Garnett and others, too. I just watched a salesforce/chatter ad, but again, no longer startups as they are public. Just curious.

This is one of the greatest web startup super bowl commercials of all time, and it was run in 2002 which was pretty much the worst of the trough:

http://www.youtube.com/watch?v=lH39xjXaLW8

(It's the Computer Associates 'amnesia' slot where the guy walks into the filing cabinet and blacks out right before the big meeting.)

Well, they're already bigger than Godaddy.com and preparing for IPO at 15 billion this year so it isn't that strange.

Sure, nothing against groupon.

I don't know, it seemed that those companies weren't making huge amounts of money.