It is completely valid to study. There are plenty of "every knows that" bits of wisdom that are wrong. Or the degree of the effect is unknown. Or the mechanism of effect is unknown.
Let me be concrete. Everyone knows that it is better to eat more fruits and vegetables and less processed food. Off the top of your head, how much must one eat to make a difference? Does it help people live longer, or just reduce sickness? Does it help by 1%, 5%, 20%?
If you just read the title of the report it is easy to be cynical and say, "duh, I knew that", but if you read the actual study it surely will give insights that you were not aware of.