...which is pretty big. Back when I was with them (long time ago), a big thing internally was enforcing hotel prices (i.e. the hotel couldn't offer a room for cheaper). Basically there was the feeling that it got us a lot of bad blood (and yeah, was ethically questionable, though TBH at least with the folks I talked with — mostly IT, though in Booking you _could_ talk with some C-levels as a grunt dev — that was a distant 2nd concern), _but_ if we didn't do that then price comparison sites would eat us in no time in favour of someone who did.