Ask HN: Incentivising the smartest people to work on world's pressing problems

Here is the thing I have been pondering about lately a lot after reading discussions such as "Talent is everywhere, an opportunity is not...", there are very big problems to be solved on this planet (equality, sustainable development, peace & justice etc.), yet how do we move around rent-seeking and wasting people talent at organisations that don't really produce anything good (aside of increasing shareholders wealth. I am sure there is impact legacy coming from these people as well but that's another topic, you get the idea).

Now there are plenty of smart, talented and amazing people on these forums. I wonder if anyone thought of creating schemes/systems where the talent shift can happen from pure profit to impact/profit.

Would love to hear your thoughts!