My second impression, watching the lead designer speak, is that his job is more than 50% about bullshiting. I.e. you design something that is passable, and then give an elaborate story, full of emotions and grandiose ideas, that make it easier for the decision makers to OK it - they in turn need the story to justify their decision (esp. if some higher ups question it later). Man, corporate world has so many people doing pseudo-work and playing out their bullshit roles in exchange for a comfortable middle-class life. I'm so glad I'm almost out.