The article represents US social science at it's worse - trying to map mental and psychological states onto purely skinnerian behaviorist model. In doing so, it ignores vast amounts of non-conforming data such as homosexuality and the courtship of post-menopausal women.
To the degree one can discount women having desires, perhaps the models may apply to human mating behavior. But women select men for the purposes of sexual gratification, social status, basic companionship, and many other reasons -none of which are centered around gift giving.
Despite model underlying the paper assuming a such a passive role for women in mating, it also assumes a model of courtship in which women have a far more active role than they have historically had. Even today, arranged marriage is not uncommon in many cultures and even within the United States, familial and religious obligations can effectively determine the outcome of courtship in a similar manner.