I'm pretty sure the concept was "light shining through windows" and then the marketing department started getting creative with ways to justify its existence.
I dunno, man. Microsoft has a bajillion dollars. I’d rather they waste it on inspired people doing technically interesting work with a ho-hum outcome than the other things that corporations waste money on (Microsoft included), like regulatory capture or figuring out ways to shirk responsibility for giving people cancer.
well, ideally they'd take the extra money and pay the people responsible for fixing bugs just a little bit more.