Yeah really.
And what does it say about the authors that they conclude that it's better to give women expensive worthless gifts to deter 'gold-diggers'? Hold on a sec, I'm just going to check with my SO to get her perspectives on that ...
UPDATE: She says her favorite gifts were my poems -- not expensive at all. And she really liked a watch I gave her: relatively expensive, and useful, and she still has it 20 years later. Shoot. I hope she's not a gold-digger.