The author is probably in the US, if you're in the EU you get a bonus:

The cookie popups that cover half or all the page, are usually dark patterned so it's very easy to opt in but hard to impossible to opt out and worse, come back every few days if you didn't opt in.

I simply can't follow some of the stuff that gets posted on HN because I'm not about to spend a day going through, for example, Yahoo->Oath->Verizon's popup about agreeing to tracking...