No this is worse, this is some fucking mafia shit.
Equifax: YOU NEED THIS PROTECTION. PAY US... or else maybe there will be an ACCIDENT with your data
Me: No, I don't, think so. Shit, sounds illegal to me
Equifax: WHOOPS. We had an accident.
Me: WTF? [calls authorities]
Equifax: Well, let us make this right, how about we now give you some _free_ protection as a sign of our goodwill... you know to try it out... just in case that WHOOPS ends up being a problem for you.
Me: [looks at response from authorities] This is okay? This is fucked.
This is state-sanctioned organized crime at its finest.