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This will continue until data protection legislation passes in the US. That’s the only way consumers will have any recourse.

Here’s EPIC’s summary of the legislation options: https://www.epic.org/GradingOnACurve/

This is the correct answer. The problem isn't how the class action suit was orchestrated; the problem is that class action is the only plausible and scalable form of justice currently available. Severe automatic penalties of X dollars per account lost and / or criminal liability for executives similar to SOX is what we need to deter these mistakes.

A 10% off coupon that I not only received a few days ago, but has to be used before Jan 1, 2020. Just a middle finger to the people who's data they were irresponsible with.

I got like 3 of these emails from zappos. At some level you just have to laugh that they're advertising a court enforced penalty.