Facebook Discovers Fake AI-Generated Profiles
nytimes.com
nytimes.com
Now a journalist will not only need training in writing well, conveying a story with facts, and investigating, but they will also need to become experts in identifying fake source material.
In a world where anyone can make a video or photo of anyone doing anything, we'll need to rely on reputable journalists to vet that material for us.
Saw a video on YouTube of the President saying something bad? No idea if it's real anymore.
Sure, a lot of this technology has existed for a while, but it was usually in the fringes (see The National Enquirer). Now it's going mainstream.
And the worst part is, there are a whole group of people who will not trust a professional journalist (sometimes with good reason) but will trust anyone online who happens to provide evidence that boosters their existing opinions.
There are some great stats about just how much the number of professional journalists has shrunk in the social media era.
In this context I think it should be termed "now that there are no classified ads."
Here's a thread from January this year, where a journalism professor lays bare the facts about the decline of his domain: https://twitter.com/jeremylittau/status/1088503510184927233?...
If my memory serves me right, that thread was on the HN front page at the time. Essentially the expense of quality journalism was seen as frivolous in the 80's, got nixed, and by the mid-90's newspapers relied on their established captive audience to churn out reliable profits with little appetite for innovation. Who was going to compete with them, anyway?
Internet changed the landscape, and social media has been instrumental in hammering nails in the coffin. But the decline of journalism and destruction of quality newsrooms has been going on since before there was public internet.
As a rule, people don't want to pay for anything that benefits them in a second-order way with non-immediate consequences - even if objectively the benefits are real.
It's a classic economic monkey trap. Holding onto something now is "better" than letting go and getting a bigger benefit later.
Which suggests that perhaps we should be doing more to eliminate monkey traps from our economic and political systems.
Maybe because it’s already a paid service and its quality still has to be observed. But if you take their government from them, returning that substantial income cut, they instantly want it back.
This doesn’t have to invalidate your point, but this particular comparison seems pretty shaky. (Or it’s not and I’m missing something.)
More niche publications don't have that problem, but I think a big question is how we systemically increase the quality of mass journalism.
> "When everyone has a printing press [i.e., Facebook], the ones with the best ideas are the ones people listen to."
In retrospect, it gives a ton of insight into the flawed beliefs within the company.
https://twitter.com/nemild/status/1006533287378968576
https://www.businessinsider.com/inside-facebooks-little-red-...
Facebook solved a problem (connecting) but it also created one (fake content, bot farms).
Either Facebook will fix it, or if they don't, new products will pop up to solve the problem to try to provide more reliable content.
Recently, might have seen it on here (I forget where) someone trained an AI to try to detect fake news. Sure the first attempts will be crappy prototypes, but the point is that people are trying to figure the problem out.
While this may be inevitable on a long timescale, the cost in human lives and dignity may be monstrous before this naturally occurs.
Do you believe that “more reliable content” will have a financial edge over “more popular content”, and if so, why?
Should be:
"When everyone has a printing press, the most persuasive ones are the ones people listen to"
And a good tautology like this one can at least help people realize the difficulties in distinguishing merit from success.
Which puts it up a step from overconfident generalizations.
Where it all goes wrong is that it is very expensive to test an idea and determine whether it is good, whereas an idea that is very attractive to repeat and copy without testing is much fitter and the more it resists testing the better it is.
This is why the whole framework for protecting IP is broken as well - we incentivize coming up with ideas, but ideas are worthless - it's evaluating and testing ideas that is valuable.
We're letting the world burn for the sake of online advertising revenue and broken business models.
The problem is language itself. We trust it way too much to convey meaning, and truth. But it's just a delusion, or a mirage, in much the same way that the search for artificial intelligence is. In fact, I would say that language itself is the first AI invented.
Do you have any source or pointer to learn more about this ?
https://newlearningonline.com/literacies/chapter-1/socrates-...
A more humble view might include that he was raised in relative privilege, a lot of doors were open to him, and there was a lot of good luck involved.
I imagine it is only a small fraction of people who would be so brash as to ask fellow students for their email passwords, but with the benefit of hindsight, it seems clear that someone who asks for that information probably wants to do something nasty with it.
There are a lot of mistakes being made for which consequences have not yet occurred. Journalists of previous generations on whom we could rely had built up lifetimes-worth of reputation. On whom can you rely today? It's an open problem which I think is solvable in spite of today's difficulties.
I don't see this as a move into a new world, but rather the increase level of hopelessness we're dealing with when it comes to good journalism. It may be time to pause and rethink our current approach to journalism since the current model is not working very well now and certainly won't be in the future.
https://www.snopes.com/news/2019/10/11/pro-trump-outlet-link...
https://www.snopes.com/news/2019/11/12/bl-fake-profiles/
https://www.snopes.com/news/2019/12/13/facebook-bl-cib/
https://www.snopes.com/news/2019/12/20/facebook-removes-the-...
We don't need real journalists, we need a way to pay for news that makes accurate reporting profitable.
People want to read/watch news they want to believe or agree with, and instinctively they shun away from facts that causes cognitive dissonance with them. What they want is to believe their preferred news sources are objective, but they will do everything they can to avoid doing actual due diligence to verify that objectivity.
That’s why if we leave it to purely market economy, completely objective, facts based journalism will never be as profitable as sensationalism based stuff you see these days.
I think it was pg who said "make something people want". If the plan is to get rich that is the way to go. If you want to improve the world, you should build something people need. Unfortunately, they often don't want it or don't want it enough to pay for it which makes the endeavor unsustainable.
Plenty of foreign journalists didn't buy what the US government was saying and refuted its claims with facts, the whole idea that Saddam Hussein had nukes or WMD was completely preposterous, it's just that US journalists were afraid of being labelled traitors if they didn't go along with the Irak war. Journalists are people after all. So they "chose" to listen to Rumsfeld instead of Hans Blix.
Journalists aren't trusted anymore and their work isn't valued by the public because things like the Covington school incident happens, where Journalists just keep using tweets as a meaningful source of information, with no serious investigative work.
Journalists don't like Facebook, Google and co because they are direct competitors to them in terms of attention and ad revenue. Ironically they somehow like Twitter and are all on Twitter even when Twitter is actually competition to them, way more than Facebook or Google. Why bother visiting the nyt when all the drama is already on Twitter?
As was true before the internet, we need to make sure we have reliable sources to trust the news.
signed media is going to become FAR more important in the future.
We're going to have cameras shipping with crypto so that news agencies can sign their video.
Does that sound like something that would be feasible to produce/practical in the real world?
Desirable? Well, you've created a system that authenticates a camera as being at a place at a time. It's a good way to authenticate photos, but a bad way to stay anonymous.
How do you feel about photographers and journalists becoming even larger targets for anyone who wants to keep a secret?
The issue is : does it authenticate that a particular camera that belongs to a particular person is/was at a place at a time and produced an image - because if so then if the device is found in a search the owner/user/keeper is in hot water.
So the camera must be anonymous - but it must be impossible for a lie about the place and time to be encoded into the image.
It's perhaps worth considering that an authoritarian government might not trouble itself with such legal niceties. All they have to do is mandate that journalists with cameras register their keys, make possession of a camera with an unregistered key criminal, and track sales / border entries. China springs to mind as a country that might do such a thing.
Again, you're absolutely correct in asserting that anonymity of camera-user is important! It's just perhaps worth considering how linking hardware to images might undermine that in dangerous ways.
Meanwhile secure enclaves are now possibly a lot safer, but as Kalium mentioned it might not be very attractive for everyone.
For forensics experts however it could become very useful I believe.
Facebook does a lot of disageeable things but making everyone a journalist isn't one of them. This just decentralised journalism and actually empowered freespeech. There are issues with it, but that's a better problem we can work on to mitigate than giving a few channels a monopoly over truth.
I've lived through enough presidencies to assure you that it never mattered if it was real or not. Supporters ignored or excused it, opposition treated it like the end of the world. Sane people stopped paying attention long ago to keep their sanity.
Mark Zuckerberg's website is now a place not to be trusted as a source of news, finding friends and meeting others if there's a possibility of AI generated profiles being proliferated on the website.
I've heard that meeting real humans outdoors makes it less likely to be deceived. Their authenticity is vouched via word of mouth and experience by other humans, rather than robots on the internet.
Probably would get downvoted if I said SSN + a credit check.
Phone number required + needs to be validated + can not be reused + can not be Twilio.
Prove your address? Prove your ISP cable bill? I don't know. Everything I guess, people here are going to tell me it's an invasion of privacy and they don't trust Facebook to do it.
But they'll let CreditKarma have every bit of financial information related to them possible.
People will apply for a credit card online (employer, address, social, income)... make a universal login process for that.
Maybe like blue Twitter verified checkmarks next to all profile names. "Verified human"
And arguably a small payment amplifies anti-abuse measures because you have a hard financial trail. If a foreign entity buys thousands or more of accounts, not only are you putting a cost on it, it should be trivial to see the anomaly in the system.
Also, I think it is good for all parties concerned, because most developing economies will have a big problem becoming developed economies if their people are under constant surveillance from entities who may benefit from their continuation as developing economies.
Case in point: the US dollar is a horrible currency if looked at in isolation - after all, why the heck should the rest of the world pay American kids lots of money to have a great time at college and then turn around and default on their debt? Student loan forgiveness is almost a certainty over the next few years. But people still flock to the US dollar because it is far better than the other places money could go. There may be a hint of conspiracy theory in this, for sure, but it does not require a wild stretch of imagination to expect that the country where Facebook/WhatsApp/Instagram is headquartered actually has a real incentive to foment violence in other countries and make their own economy and thus currency look better in comparison.
...which means if a western subscription services wants to compete with a cheaper local equivalent, they need to charge a comparable local rate. That’s not patronising, this literally how all businesses work when having to compete with regional price differences.
As for the rest of your post: it sounds like you have a proverbial axe to grind. I’d be the first to agree that there are some serious issues with some of America’s domestic and foreign policies but none of your points are even remotely relevant to the conversation (and some weren’t even remotely based on reality)
Interesting comparison. Let us discuss that a little further.
https://www.nytimes.com/2018/10/15/technology/myanmar-facebo...
So Facebook provided free internet to Myanmar, and it was better than the "cheaper local equivalent" because it was actually free. Soon all the ISPs in Myanmar were out of business. Facebook was now synonymous with the internet in Myanmar, and suddenly it became a lot easier to influence people into doing pogroms. Now clearly a "western subscription service" successfully competed, and unfortunately, the pogrom did not affect the "western subscription service" in any way while millions of real humans became refugees.
Generally, people's answer to this is something like "yeah, it is too bad the people were such idiots to be provoked into such violence" or in some way blaming the naivete of the local population. But imagine if Facebook was actually asked to pay compensation for every affected person, or to stop business operations in Myanmar altogether. See, you can actually do that with a local company because they have some real skin in the game.
To complete my point, I don't actually give a damn if a "western subscription service" can compete for my business unless I have a way to drag Zuckerberg (figuratively speaking of course, a minion of Zuckerberg will do) to my country for trial and then send him to the local prison if found guilty of some local law. Think of it as "terms of providing service".
>>it sounds like you have a proverbial axe to grind
Indeed I do. It is called "stop patronizing the people of my country".
>>none of your points are even remotely relevant to the conversation
If you feel so, that's OK, although I would obviously like to see a more specific refutation.
If you want to argue that American corporate culture is a toxic breed of short-sighted greed or that developing economies are better served with local businesses then at least try to do so without all the conspiracy theories and personal attacks. It’s not exactly a hard topic to argue rationally after all.
> Indeed I do. It is called "stop patronizing the people of my country".
It’s not “patronising“ to say that companies need to offer regional rates to compete in regional economies.
You might argue that its unfair to put local companies out of business or that western corporations deserve no claim in developing nations; but that’s categorically not what “patronising” means (and also a very different point to the one I was making).
Don’t just take my word for it though, look the word up in any of the numerous online dictionaries :)
>> none of your points are even remotely relevant to the conversation.
> If you feel so, that's OK, although I would obviously like to see a more specific refutation.
I wasn’t trying to refute your claims (mainly because most of them were far fetched - even by your own admission). I was saying they’re a complete tangent to the topic of conversation.
Look, if you want to bleat on about the evils of western influence on developing economies then fine. But at least acknowledge it’s a largely unrelated rant to the conversation that precedes it.....and also don’t make accusations about other HN posters when you don’t understand the terms you’re accusing them of.
>>You then run the risk of excluding developing economies
"Patronizing: apparently kind or helpful but betraying a feeling of superiority; condescending"
I see. So, let us back up a little to your first statement. Why is the risk of excluding developing economies a problem (for the developing economy), again? I will be very happy to take back my assumption about what you implied there, provided you can give me an explanation for why it is a "risk" and who actually bears the risk.
>>Facebook is an edge case because that’s a problem in every country
It is not an edge case if it leads to making assumptions which are clearly bad for our future. Because Facebook isn't getting any real punishment, people are only going to say "Nothing happened to Facebook. Why should the other companies worry about lying to governments/ lying to customers/ privacy issues/ data collection / retargeting / lookalike audience" etc.
>>However that still doesn’t prove your claim that every western company exists in developing counties specifically to further your economic strife (which is the accusation you’re levelling against the west)
I am not sure why you feel that way. Specifically, what I am saying is that I don't like people starting off with statements such as "you then run the risk of excluding developing economies" as if that is automatically a bad thing for the developing economies.
This is the question you should have opened with :)
I never said it was a problem for the developing country. I was talking purely about the economics of Facebook. If they (Facebook) want to expend their demographic then they would need be affordable in each economic environment. Whether you (the respective county) want them there or not is another matter entirely.
Frankly I’d be happier if Facebook failed in my own country rather than expanded their global presence into yours as well; but that wasn’t the topic being discussed at that time.
> It is not an edge case if it leads to making assumptions which are clearly bad for our future.
Technically it still would be when using the correct definition of edge case ;)
> Because Facebook isn't getting any real punishment, people are only going to say "Nothing happened to Facebook. Why should the other companies worry about lying to governments/ lying to customers/ privacy issues/ data collection / retargeting / lookalike audience" etc.
I agree that’s a problem but, once again, you’re arguing a completely different topic.
> I am not sure why you feel that way.
Frankly put: because I’m not biased. You feel like you’ve had an injustice so you’re lashing out at everyone. I totally get that. I’ve been really privileged to grow up in the U.K. but I’ve also spent a lot of time in developing countries so I’ve seen both sides of the argument.
> Specifically, what I am saying is that I don't like people starting off with statements such as "you then run the risk of excluding developing economies" as if that is automatically a bad thing for the developing economies.
That literally wasn’t what was said though. The context was never about what was good or bad for those counties; economically, socially, not by any other metric. The context of my original post and the entire chain of conversation that preceded it was a theoretic one about how Facebook might counter abuse on its platform. The context was always about Facebook specifically. This is why I have repeatedly said you’ve gone waaaaaay off topic.
If you want to change the conversation to the evils of western corporations then please bare in mind that HN is ostensibly a tech and business forum so people will often talk about things from the perspective of tech giants even if they don’t actually support the operations of those corporations. Thus it would benefit everyone if you didn’t jump to conclusions, making personal accusations about the opinions of HN posters on entirely different subject matters just because they happen to make an impartial point on a company you have a personal vendetta against.
The only solution is to police the content and that then brings up questions about whether Facebook are an “ISP”, how start ups then follow precedence, etc.
However, it becomes much easier to Dox people. This allows you to put pressure on work+family+neighbors. Or alternately, if you're one of the more violent groups: you can outright go after your opponents in physical space.
Which would be a pretty glorious downfall.
I'm sure Facebook can work it out too. Though they have some very game-able elements.
Fake accounts are just as billable for boosting reach as real accounts. It will only be when companies stop advertising that they will be forced fix it. In the meantime they take the money and run. (or invest into business streams with actual long term value)
Sounds like Usenet in the 90’s. The more things change...
We will see in our lifetimes how droves of spureous personas flood the internet forever
Wait, that sounds circular. Bottom line is profit overrides truth most times now.
Rather predictable that the "line" for taking something down suddenly appears when you're lying to Facebook. Lie to other users and it's fine... as long as you are a real commodity, ahem, I mean "person."
Cease to lie in a way that allows Facebook to make money (not much point serving ads to bots, is there?), and all of the sudden you're taken down. Funny that.
That's the thing that so many people don't get.. Facebook is not a public space. You have no inherent rights there, and they can do whatever they want with your acccount/content/etc (or at least whatever their TOS says)..
My point was that these private companies police their content based on the impact it has on their bottom line and any laws they have to respect, and that's it.
They don't do it to protect any kind of speech, groups or individuals, and no one has any rights (related to speech - yes AODA and other such legal rights apply), in the civic sense, when using Facebook or other social media platforms.
People have been talking about this group for months and Facebook hemmed and hawed and delayed and delayed
"In April, at the height of its ad spending, videos from the Epoch Media Group, which includes The Epoch Times and digital video outlet New Tang Dynasty, or NTD, combined for around 3 billion views on Facebook, YouTube and Twitter, ranking 11th among all video creators across platforms and outranking every other traditional news publisher, according to data from the social media analytics company Tubular."
https://www.nbcnews.com/tech/tech-news/trump-qanon-impending...
(Also at /newest; 3rd page now, and the other submission. Ideally those topics at least would be merged?)
Summary of mitigations:
# Limiting users or use cases
- User Vetting: Carefully vet those who can use a tool (Example: Synthesia only working with vetted enterprise clients.)
- Usage Constraints: Limit the synthesis possibilities. (Example: Humen is providing only a limited set of movements for generated videos.)
# Discouraging malicious use of flexible and public tools
- Clear disclosure: Ensuring and requiring that manipulated outputs are clearly labeled (including via metadata).
- Consent protection: Requiring the consent of those being impersonated.
- Detection friendliness: Supporting those working on detection and not seeking to fool detection systems.
- Hidden watermarks: Embedding data through robust watermarks.
- Usage logs: Storing information about usage and media outputs.
- Use restrictions: Enforcing contracts that prohibit forms of violative or malicious use.
Not all apply to every system of course. The article has more detail!
I mean I think e.g. you could have incredible art projects and experiences created out e.g. of giant undetectable fake crowds. There are real tradeoffs in terms of what we value or need in a society.
https://news.ycombinator.com/item?id=21847583
Interesting that the eyes on every TPDNE image have a specific position that could (for now) be used to detect them.
https://en.wikipedia.org/wiki/Estonian_identity_card#Cryptog...
Are distorted backgrounds really an indicator for fake profiles? Smartphones do all kind of weird stuff to "real" images.
If you are interested, media forensics is an entire field about this sort of thing.
I think the profiles are human generated. I see no evidence otherwise.
If they have a GAN why did they repeat the photo?
I'd think they got the photo from some open GAN project.
[edit] Researchers actual say they might be from thispersondoesnotexist.com [3.14] But I guess that spoils a good HN story.
[3.14] https://graphika.com/uploads/Graphika%20Report%20-%20Operati...
That'd be progress.
At university my security club had a member who gave a presentation on algorithms for detecting and generating fake profile posts for Facebook, through which he created sock puppets and also found a ton of others belonging to "who knows which group". That was around 10 years ago.
The NYT no longer has a monopoly on convincing lies.
These are interesting times. I think we're close to the emergence of trustworthy celebrity journalists.
Convince me that this isn't just "add AI to the headline" clickbait