That is, cultural norms affect people, but basic necessity also affect cultural norms. Just like your values inform what you do, but what you do also changes your values.
You're right in that we must make greater efforts to swim against the current, but so many of us must in adulthood develop tools to foster community and connection. That's hard to do, especially when you're vulnerable, there's trial-and-error involved and you don't really have a good model for what you "should" be doing.