You could say that it was “already there” when reality tv started in the 90s. The normalisation of attention whoring was quiet but universal ever since and Sociopathic behavior became an aspiration. Social erosion is a natural outcome of empowering the individual. social media identities do replace the old collective identities — there is only a finite amount of attention that they both share. This is not some temporary crisis either, its the new human condition , and friction occurs because our political systems have not adapted to the new realities.