Is this meaningfully different from those customers using bankrate.com to find the highest yielding one year CD?
The highest rates are a lot higher than normal, (like 2%) and from banks that you wouldn't normally think of, so I don't understand where anything additional comes from. It seems like a projected free lunch from unspecified sources.
I don't see where the there is.
The other difference is that this money is fluid unlike a CD. With enough data the app should be able to predict how much of the aggregate funds would remain static in the account over what periods of time though. So banks could offer rates based on that aggregate guidance.
What you call the money being "fluid" would tend to make it less valuable than CD deposits.