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Yes I buy a lot of Apple stuff. Yes I think its more safe. But honestly, I think they only emphasize safety and security to differentiate from Facebook, Google and Microsoft. In the end this is only about marketing. To pump prices and margin. I still feel (ab)used, only in a different way.

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Because they are making something you want?

Of course. But I'd must rather a company do the right thing for the wrong reasons than just do the wrong thing.

Besides, corporate "values" are flimsy and change at the drop of a hat. Profit is the only incentive that remains constant. I find it much easier to trust a company who does a good thing because it benefits their bottom line than one who does something just because the current leadership decides to do it out of the goodness of their heart.

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