At first I balked but then I realized somebody would probably enter every single person’s name and address in the country if they didn’t have some kind of cost associated with it.
Still stinks to pay someone not to harass you. But I guess that’s been common throughout history.
After that unsubscribe, I've had to reach out to USPS several times when they still deliver the coupons to me and those coupons have someone else's address on them. I'm unsubscribed but USPS doesn't care and delivers anyway.
There is also a USPS service called Every Door Delivery Mail (EDDM) where USPS guarantees delivery to every address in a certain area. There is no way to opt out of EDDM.
What happens is that the DMA maintains an opt-out list which the mailers are supposed to check. Then they add your address to a cover sheet called a facing slip which they pass to the local USPS when they hand off the ads. The USPS is then supposed to give those addresses to the mail carrier and the mail carrier is supposed to check it when delivering the ads.
In reality, since EDDM is intended for blanket coverage of local ads, practically no local advertisers bother or are even aware of the opt-out list, and even if they did the mail carrier will probably ignore the list, so signing up has little effect.
The best way to "opt out" is to be a dick to your mail carrier. Put a sign on your mailbox that says "NO EDDM: unaddressed mail will be refused" and then follow through on your threat by forcing your carrier to take back all EDDM ads the next day. My mail carrier quickly realized that there was no point delivering EDDM ads to my house.
Entirely nonsense that there's costs and whatnot associated with it. I am sure it's a PII goldmine for some script kiddie who gets lucky.
Some Charities do not respect the list and send me all manner of things. (Gloves was the most egregious from a charity I haven't given too.)