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So the Musk business plan?

I kid, but how many business pitches per week do you think start with: "Like Tesla, but airplanes!"

Edit: And I don't mean it as a bad (or good) thing. If they can pull it off, that'd be great. Aviation is a different animal, but I'd have said the same thing about the Auto Industry. It just requires the right point man.

They've done some really interesting brand work, for an early stage startup in an industry notorious for long development cycles. Here's a video they did for an airshow (Paris? Can't remember) earlier this year.

https://www.youtube.com/watch?v=EbAQTGqHkik

Useful for attracting talent, I guess

I always find this sort of thing to be a turnoff, and I work in robotics and have done stints in aerospace.