Did 10+ hours of a challenge project - something I would have charged $5,000+ for, including a channel-specific attribution model (with defense of my choice), a complete onboarding campaign flow with timing, and sample email creative, lead scoring model, and a bunch of pedantic questions about my background and history. 15+ pages, presentations, etc.
Did three virtual conference calls. Met the head of engineering and CEO. Went over; great, energetic conversations.
Received a call from the recruiter, poor thing, and she could barely get the words out to me.
Them: "I'm so sorry... uh, but... but it was a no."
Me: "I completely understand! Not everything is a fit. Do you have any actionable feedback for me?"
Them: "Uh, they... I mean, we... just... are looking for, more? I think."
Me: "Um, okay. Thanks for the opportunity."
They still have not filled their head of marketing role. Two months later.
(I suspect their young founder didn't like me - not a problem, but not something you can tell a candidate.)
This article resonates.