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That's absolutely true if you're selling to businesses (especially large businesses).

I had the same experience hosting on AWS (having previously hosted on colocated bare metal server). An entire category of sales friction almost entirely disappeared, and it was friction that was common on the largest and most profitable accounts.

This is a huge factor. A lotta clients _really want_ to hear "AWS" or "Azure" when they ask "..and where is the infrastructure hosted"

Yeah, when I had my own company “everything is on Azure” was a generally satisfying response to “where the heck do you keep my data.”