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If I recall correctly, Reddit benefited significantly from some minor mishap that caused people to leave Slashdot back in 2006. I recall checking out Digg and Reddit and deciding that Reddit was superior.

Welcoming new members from other sites is always a good move.

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Same thing happened in 2010 with digg. I was aware of reddit and primarily using digg, then digg completely changed the way you could submit content in a way which favoured big publications and there was a huge exodous to reddit.

>there was a huge exodous to reddit.

If I remember correctly it had to do with its UI redesign rather than favouring big publication?

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