It's not really different from the Maharashtran givernment deciding to write Bombay as "Mumbai" in English (which is how my grandfather pronounced it even when speaking English).
Unaddressed in the essay is how the construct SURNAME given_name (e.g. BREL Jaques) is quite common in countries like France -- not used in social conversation but in all official contexts including work and school. And let's not forget "Bond, James Bond."
The "communitarian/individualist" split and even more so its onomastic implication is overrated IMHO as you can see from my French example above.