Runway aside, you should have already have a direction and an executed prototype already moving you toward that direction before even thinking about corporations.

I don't know where people get this idea that companies come first before good products. Companies are the establishment of two things: Good People and astonishingly great Core Value.

If you're lucky enough to get those two things into the same room then chances are you will grow to a point where creating a corporate entity is a necessity.

Only then can we start to talk about runway.