How I made $2k in a day pretending to own a valet company

It is no different than what Talent Scouts / Head hunters / etc do, except he was actually more hands on than they typically are.

Compare with a party planner - they aren't the cooks, the clowns, etc. But they do hire a team to conduct those activities. Their customers hire one main point of contact to do all of it. And if what you and your team do is worth the money invoiced for both the buyer and the seller, we're all good.

Perhaps the guy accidentally did a good job and discovered a latent talent. It might feel like it started in jest, but he obviously got serious quickly, and pulled off every detail. This is more of an awakening than a sin to be confessed.

It was a good experiment either way you look at it.