Technical side: color me very curious about that "our users" part. I can't wait to see what it entails.
Business side: bold move, it may prove to be a blue-ocean-like strategy, if substantiated. Interesting.
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Some rambling about access, transparency and "open"-things
Most people don't know that under the terms of most democracies, in principle, any citizen has the right to go to any public office and request basically anything non-classified: documents, accounts, etc. The idea being that the State is but the expression of the sovereignty of the People.
Obviously, no one believes for one minute that any 'normal' citizen will be granted access to most things. It's just an artefact of idealism you hear in law classes and political activism circles I suppose (and it's grey-ish-ly somewhat applicable at the lowest, local level).
It would be interesting to see a new breed of "open-sourced" businesses granting access to customers (like States would to citizens), businesses whose value resides not in secret sauce — things like accounting, plumbing or VPN are probably "solved" matters of public knowledge. Because they can afford almost total transparency, they may as well weaponize it against rivals who can't — or won't. In markets where trust is anywhere from high-value to mission critical, this might just open wide a whole new blue ocean.