Google used search for additional revenue by first make advertisement appear as legitimate search results by using a non prominent and small font text “Ad” in front of ads. But these are on top of search result. So asking users and company to pay to be on top of search results.
Launching new service and then offering free to attract developers and users and if it failed to generate revenue shut them down. [1]
As google is faltering on revenue in cloud, they started using security as pretext to scare the users of gsuite [2] and take away the functionality and force them to toe the google line and soon there will be change in charges and conditions.
Also shut down of gcp is a legitimate concern, google doesn’t care about users, they offer free to gain traction and if can not generate revenue shut down the service without regard for users.