What I hate are all the low quality and fraudulent items on Amazon (It's not quite as bad as Ali Express, yet--Ali Express also happens to sell everything ever conceived and people generally accept that a certain portion of things are counterfeit, Amazon pretends to enforce quality.)
This is the opening that Sears should have been waiting for. They used to provide the service of selling a curated selection of pretty much anything you would need. Back in the day they had 3 of everything, you needed a widget, you could go to Sears by buy the "good", "better", or "best" version of that thing at a competitive price.
Sears, if it were managed worth a damn, could do that. They still have stores all over the place to serve as distributed warehouses, show-rooms and customer service centers.
Maybe Target will figure this out. I don't think Amazon will. The closest Amazon has come to addressing this is making their own house brand (a la Kenmore). Which is fine, I guess, if you don't have congress calling you a monopoly. If anything is going to bring Amazon down a peg, it is going to be the ingenuity of fraudulent sellers outstripping the ingenuity of their anti-fraud systems and policies.