He mentioned cars. Can't wait until personalized ads show up in cars.. "visit McDonald's drivethrough in 0.5 miles, buy your favorite, the McRib(TM), and get a free drink with code xyz! Only 2 minute detour and the drivethrough currently has 2 cars in it!". And it will have user profiles and knows the driver's gender, etc, and shopping preferences. Child seat fitted since 2 months but weight sensor suggests no child on-board? "Discount at Walmart for new parents! For example diapers 20 pieces for 5 dollars! Come on by and have a relaxing shopping experience without the need to baby-wrangle!"