You are absolutely right that there were about 1.5M bankruptcy filings last year [this number is growing (1)]. Note that we haven't made any claims about the ordering on the graphic, but bankruptcy is an option which is often under-considered, because people are scared of it, and driven by FUD to pursue other options which often have lower success rates.
Rod and I have learned a tremendous amount about debt since founding this company. We have heard every possible misconception from people who are not in debt, such as
- "people don't care about paying debt off as much as weight loss because it's not visible" - "only dumb people get in debt" - "people should just stop shopping and pay off their cards"
The list goes on. What we have learned from speaking with dozens (now probably hundreds) is that there is no "typical" debtor. People that have reached out to us vary in age, sex, location, education level, stress level, income, employment, height, weight, hacker cred, skin color, and so on. The number of people in this situation in the US number in the millions. The statement "Don't most of them just pay it off" trivializes situational problems which are extremely diverse and complex. And "take a long time" it does - people that are either not financially educated or unable to pay off their debt can live in a steady state of repayment, paying a perpetual existence tax to banks. This should not be the state of the world!
(1) http://www.uscourts.gov/News/NewsView/10-11-08/Bankruptcy_Fi...