Similar to Slack, anyone at an organisation can create a team and invite people. Then, things labeled by a team member are visible to other team members who can see it’s current location, along with who it’s with and where it’s been over time. Note that it works different than Tile. For instance, in that it doesn’t beep when searching for something. Rather, it’s location is shown on a map. The application space is targeted more toward industrial or commercial applications from hospitals to factories, warehouses to laboratories, etc., where sound might not be very helpful.
It's not designed as a product for B2C though really. There is no buzzer for the last 10 meter discovery. If that's not an issue then by all means. But we are fully focussed on the B2B use case.