I will agree with the writers sentiment about Infinite Jest. I read about 1/3 before deciding I could not make it the whole way through. I think a good chunk of the reasons for the books popularity is the persona of DFW. His personality, physical looks, melancholic and thoughtful disposition make a him a quintessential writer. He looks the part very well, and produces this obscure monstrosity called Infinite Jest. My impression is that tons of people who read the book are never quite sure if its pure genius or complete non sense. His persona tips them over the edge.