I guess we haven't been very vocal about what we're doing, we wanted to have something that worked and was tested before shouting about it.
> We have a very small power source inside our labels - this gives us a range of 20m+.
> Williot don't have a battery and I imagine instead reflect signals. Having previously worked in the RF energy harvesting space I would imagine their range is at best 3ft.
And so while their tech is extremely cool (provided it works, once burnt twice shy as they say) it's a different use case.