Given that I agree more with Malcolm Gladwell's thoughts on the impact of social media's importance (or lack thereof) for revolutions, I found this article quite interesting. I think the main lesson is that while social media may not do much for getting outsiders to be heavily involved and emotionally tied to whatever's at stake, perhaps it is an amazing tool that makes organization much easier for people who are on the ground (at least until the ISPs get shut down by the government).