It really depends on the person.
When I lived in Japan, I had access to very high end whisky and sake that was not available in the US. When I visited the US, I wanted to share some of this with my friends and family.
One good bottle of sake is 1.75 liters. One good bottle of whiskey is 0.75 liters. It doesn’t take many bottles to surpass the limit, and the items were definitely unique enough to warrant bringing.
If you start talking about things like Christmas presents, it starts getting nuts. All of your friends want you to being them the good stuff that they don’t have allocations for in the US.