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Comment by meerita | Hacker News Reader

Asmongold made a good move. I follow his stream since 2017 and it's one of the best. He did something interesting that no one (companies, individuals) normally does: he has let several of his fans create their own videos using his image, something unthinkable for today's brands that just for the sake of mentioning them already take you down the content. When these fans already amassed the popularity, instead of canceling them, he made them the best proposal: to be part of their world. This should be an example for all those brands that make things wrong.

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> Asmongold made a good move.

No, the actual good move would have been for him to pay someone, or a company, a percentage of the revenue to make high quality videos for him, at the very begining.

The fact that he didn't do this, in the first place, means that he left hundreds of thousands of dollars on the table, which he could have captured if he had put a bit of effort into paying someone to make his youtube channel in the first place.

Monetizing isn't the "fun" part of streaming though.

You're assuming that move would give him more money. And he can do that anytime. But how do you know people will love to see his stream highlights without expending all that money, well, you let your community do that.

> without expending all that money

You are assuming that this is some large amount of money for a streamer. It is not.

It is possible to outsource your entire YouTube presence to a company, that will merely take a cut of the profits. So there would be no risk, if you give a company a percentage of the revenue.

There are many, many youtube channels that put up clips of 冯提莫's douyu stream. They may not be officially allowed, but I wouldn't exactly be surprised if they were. You don't get to be a celebrity by stopping people from knowing who you are.

I always wondered with big brands never did this. Seems like a win-win: let them do free work and the market select for the best to hire.

Because it means losing control over their brand. Who knows what some random youtuber will do, who they are, etc. It's just not worth all the legal headache.

They do it anyway. And it saves you the cost of the cat and mouse game. You cannot win this unless you create a dictature. There is Mickey porn and fascist Pepa pig anyway. So why not collect the benefit of having real fans making great content instead attacking them.

E.g: nintendo killed an incredible fan made metroid game. It seems so short sighted.

Something similar happened with Sonic Mania and SEGA [0], hiring some people involved in various fan versions and ROM hacks. It worked out well.

[0] https://en.wikipedia.org/wiki/Sonic_Mania#Development

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