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Awesome. Just signed up. Any ideas on what the pricing will be like?

Not sure, haven't gotten to that yet. Just from looking at the prices of other PragProg books somewhere around $21.95-24.95.

Is it still worth (materialistically) writing a book considering (see PRICING section) http://fabiensanglard.net/gebbdoom/ ?

I'm not doing it for the money. Writing a worthwhile book is about the least efficient way to make money.

Not sure about how least efficient though, indirectly it will help a lot I believe.