Modernist Covers of 1930s Fortune Magazine (2016)

I know it's the way they talked and thought back then, but so much emphasis on Men of Science, with emphasis on Manliness in those ads. "Men who think", etc. Pretty jarring for recent times.

The massive belief in the curative power of science for all ills is what I find so alluring in the early 20th century posters. They're engaging to me because there's an inherent optimism in many of them!

> $1 in 1938 → $18.24 in 2019

https://www.in2013dollars.com/us/inflation/1938?amount=1

> "Despite the Depression, and a cover price of $1 in an era when the Sunday New York Times cost five cents, Fortune was an immediate success. It debuted in February 1930 with 30,000 subscribers and by 1937 it had a circulation of 460,000, with annual profits of half a million dollars..." source: https://www.peterharrington.co.uk/blog/fortune/

Today a copy costs $5.99, or $29.98 a year (source: https://www.magazine.store/fortune/)

TFA, second sentence in, says it is the 2014 equivalent to $174. I imagine those reading Fortune at the time could readily scrape together $174/year, depression or not.

Nazi aesthetics were not really modernist. https://en.m.wikipedia.org/wiki/Art_of_the_Third_Reich

A lot of hearkening back to "better more pure times"