Author here. Just to shine some light on the problem we are having and how this solves that problem. We get more and more customers that are required by law to have an active opt-in for cookies and fingerprinting. They basically can't use those techniques before a visitor actually ticks a checkbox (which has to unchecked by default).

This results in a lot of missed data. They can't run Google Analytics for the visitors that don't check this box. For them it's a big issue because they can't see how their visitors are behaving before checking that box.

Simple Analytics wants to fix this issue by not requiring consent. Customers can use our tool for every visitor that lands on their website.

One other thing that is a common misconception is that unique visits with cookies are accurate. They also have flaws:

- What if a user uses a different browser

- What if a user uses a different device

- What if a user blocks (third-party) cookies

The same goes for using IP based fingerprinting. All techniques have flaws. Although they are flawed they are used to get a number. It's not an accurate number but it's a number. That's also the case with using our technique. It's less accurate then using cookies, yes, but it's a number you can use. You can compare it to a previous period, you can see the unique views of a page, etc.

If you don't need to comply with privacy regulations you can use all the tools you want. We just focus on the companies who do care about those regulations and give them the big picture they are now missing.