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This article uses the terms "visit" and "pageview" in unusualy ways.

They give the example that when a user clicks through from yourwebsite.com/ to yourwebsite.com/page then the first is a unique visit while the second is a non-unique visit.

I would neither call a "visit" but rather a "pageview".

In my book, the visit is what started from the first pageview on yourwebsite.com site and continues to the last pageview.

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I haven't touched analytics in 15 years, but back then what you describe for visit was called a session. That seems less ambiguous to me.

Author here. It's technically more correct to call those visits "unique page views" and "page views". I think visit is a very simple word to understand for most people. My tool is targeted at people who want a simple tool, that's why I want to keep the wording also simple.

How we used these words 20 years ago, when server logs were cool:

Uniques are visitors not pageviews. Hits, page views, and sessions are decreasingly granular content stats, not people stats. Visits and visitors are people stats. Sessions tend to be the matrix of page views (containing multiple hits) per visitor visit.

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