Henderson then pressed the ex-mayor on how Bloomberg media would cover him during a campaign. The billionaire said he had already engaged in discussions about the issue with Bloomberg’s head of news, John Micklethwait.
“We’ve always had a policy that we don’t cover ourselves. I happen to believe, in my heart of hearts, you can’t be independent and nobody’s going to believe that you’re independent,” he said.
“And quite honestly, I don’t want the reporters I’m paying to write a bad story about me! I don’t want them to be independent. So you’re going to have to do something,” he added with a laugh.
Bloomberg said his companies would either completely divest from political coverage or pepper news with frequent disclaimers about ownership.
(From https://www.thewrap.com/mike-bloomberg-says-hell-sell-his-me...)