Although I never run a business, I do believe this kind of optimization is quite meaningful even though they will never be the top priority of a business.
Those optimizations lower operational cost while being mostly maintainance free (except the one that switches off from AWS certificate manager, which may increase some effort when renewing), risk free (unlike refactoring a large legacy system) and requiring little engineering effort (Maybe 10 engineering days from investigation to writing the blog post?)
In addition this blog post itself brings intangible benefit on their branding, website ranking and hiring.