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Too bad the backlash will only be among the modern archmages than hang around HN. The average people whom I know still get a warm fuzzy feeling from The Google. They're largely shielded from the obvious problems the pricing models. As long as the peasants don't have to pay with their pocketbooks, not much will change.

Maybe, but I see a lot of the censorship and demonetization on YouTube getting attention first from conservatives and second from lesser liked candidates like Tulsi, the antitrust investigations in USA and EU, and some of the Facebook and Twitter criticism being rightly shared by Google. I would say “fuck Google” is extending beyond geeks.

We've already got a co-ordinated YouTube Walkout which, whilst small, is international. It might go further… though I'm looking forward more to people properly beating Google by doing what they do better, and without spying on people to do it.

Good ol' internet boycotts...

Jack up the price, give grants, and deduct the grants from your taxes.