I’d love to understand how much of a role psychedelics in the creation of Apple’s story arc. Does anyone have information about where this has been discussed? Thanks!
You might ask similarly, what was the role of psychedelics in Hollywood? of course it was there, but to be a business, you had the business people, who were not-at-all about expanded consciousness, but competitive and territorially aggressive, ego-driven, etc. Same but different at corporate Phase II Apple. By the time of the Macintosh, a feeling of Big Corporation was in the air already, and the tie-dye was not often worn on the outside. Steve must have taken psychedelics, but was way too arrogant, aggressive and lets say it, dangerous (he was at NeXT in Fremont by then). Steve personally traded tie-dye for scary and intimidating black luxury cars early on. So how do you categorize that ?
“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.” Steve Jobs
edit -- Aurobindo and Paramahansa Yogananda were both Bengali, but different teachings..
What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry