"The project was announced by MSN UK on April 30, 2003, and was widely ridiculed before being declared a hoax by Microsoft on May 12. On May 13, another Microsoft press release stated that although the project had not been a hoax, it had been cancelled because it would do little to promote the MSN brand."

https://en.wikipedia.org/wiki/ILoo

https://web.archive.org/web/20030705022312/http://www.europe...

Looks more like a Google product.