RAM Doubler used the “System Memory” that could auto-expand and made applications think they had contiguous memory. I don’t know if the “compression” was a scam but the better memory management definitely wasn’t.
Also for PPC Macs, it was usually bundled with “Speed Doubler” - a much faster 68K emulator than what came with early PPC Macs. The operating system itself was also partially emulated, you did get real world speed improvements.
RAM definitely wasn’t cheap in 1994, I paid $500 for 16MB of extra RAM for my PPC 6100/60 for a total of 24MB (third party reseller). I remember in 1996 though buying a 32MB RAM stick for around $350 for the DX/2-66 DOS Compatibility Card in my 6100/60.