For extra credit, look the ingredients up and see how many of them have above-zero blue hazmat ratings.
I believe that for a significant share of the cosmetics users, just doing some gym and adjusting nutrition would improve looks significantly more than cosmetics.
However, gym and diet change take effort, so it's "natural" to look for silver bullets. And looking for silver bullets is not about effects, it's about deluding oneself.
I agree on the theory that cosmetics do little or nothing. I was reading about somebody who claimed that the the general cosmetics effect can be achieved by home-made hydrating cream, and that over the counter cosmetic can't have significant effect, otherwise they would be dangerous (e.g., large amounts of certain vitamins). However, I can't find any reference.