I figured this would be great in a number of ways -- developer deepens their knowledge of some topic, possibly even has fun, practices their communication skills by sharing with others, and the entire team learns something. Although the idea was technically backed by management, it didn't really catch on. I think the problem was that the short term opportunity costs were too high when everything was on fire (which was often).
[1] 2-3 days max, probably.
[2] "Short" is the key word here.